We grade every local business A through F using 7 signals. You see exactly who needs a website — and why.
Enter a location and industry. We search our database — with 10,000+ new leads added every month.
Every business gets a grade (A-F) with a breakdown of what's wrong. Use this as your sales pitch.
Download leads with owner names, phone numbers, and emails. One click to CSV or connect your CRM.
Show the prospect their grade report. Offer to fix it. WebGap keeps finding new leads while you sell.
Each signal is weighted to produce a composite score from 0-100.
DNS lookup + HTTP response. Does the business have a website at all?
Viewport meta tag, mobile-friendly test. Can customers use it on their phone?
Lighthouse / PageSpeed Insights. Does it load in under 3 seconds?
HTTPS check + certificate validity. Is the connection secure?
Last modified headers, copyright year, blog dates. Is the site maintained?
Title tag, meta description, H1, sitemap.xml. Can Google find it?
Screenshot analysis via AI. Does it look professional or like a 2005 template?
Scores map to letter grades so you can instantly spot opportunity:
Professional website, mobile-optimized, fast loading. Not a lead — they already have what they need.
Good website with minor issues. Low-value lead — could pitch upgrades, SEO, or redesign.
Basic website, outdated design, slow. Medium-value lead — they know they need help.
Minimal web presence — social media only, directory listing, or broken site. High-value lead.
No website at all. Highest-value lead — your easiest close.