Frequently asked questions

Everything you need to know about WebGap.

Data & Accuracy

Where does your data come from?

We aggregate data from Google Maps, state business registrations, and public directories. Every business is verified against multiple sources before it appears in our database.

How often is the data updated?

Our crawlers run continuously. New businesses are added daily, and existing grades are refreshed weekly. Pro and Agency plans get priority data refresh.

Is the data accurate?

We verify every business against multiple sources. If a lead's information is inaccurate, we'll replace it — that's our data accuracy guarantee.

How many leads do you add?

We add 10,000+ new verified leads every month across 20+ cities. New cities and categories are added every week.

Grading System

What does each grade mean?

Grade F = no website at all (highest-value lead). D = minimal web presence. C = outdated or slow website. B = functional but basic. A = good website (not a lead).

How are grades calculated?

We score 7 signals: website existence (30%), mobile responsiveness (15%), page speed (15%), SSL certificate (10%), content freshness (10%), SEO basics (10%), and visual quality (10%). The composite score maps to a letter grade.

What's a lead score vs a grade?

The grade (A-F) rates the business's web presence. The lead score (0-100) rates how likely you are to close a deal — it factors in grade, contactability, Google reviews, and industry value.

Pricing & Billing

Can I cancel anytime?

Yes. No contracts, no cancellation fees. 30-day money-back guarantee on all paid plans. We earn your business every month.

Is there a free plan?

Yes. The free plan includes 25 lead views per month with search by city and industry. No credit card required to sign up.

How does WebGap compare to Apollo or ZoomInfo on pricing?

WebGap Pro costs $0.04/lead — 6x cheaper than Apollo ($0.24/lead) and 60x cheaper than ZoomInfo ($2.50+/lead). No credits, no annual contracts.

Features

Do you provide contact information?

Starter plans and above include owner/manager names, phone numbers, and emails when available. We source contacts from business registrations and public directories.

Can I export leads?

Yes. Starter plans and above can export to CSV. Pro and Agency plans get CRM integrations (HubSpot, GoHighLevel) and API access.

Can I get alerts for new leads?

Yes. Save your search criteria and we'll email you when new businesses matching your filters are added to the database.

Still have questions?